1.Types of Information We Collect

When you use our Services, we collect different types of information from and about you. This information includes:

• Identifiers:Information that identifies you directly.
  • Examples: Full name, email address, social media account information, phone number, billing and/or shipping address, your IP address, and other data that identifies your online activity.

• Commercial Information:Information about your purchases.
  • Examples: Purchase history, products you’ve considered.

• Online Activity:Limited information about how you use our Services.
  • Examples: How you found our website (e.g., advertisements, search engines, bookmarks); how you interact with our website (e.g., pages you’ve viewed on our site, items you’ve searched for or added to your cart while on our site); the type of device and browser you’re using.

• Geolocation Information:Information about where you are when you use the Services.
• Financial Information:Information about your payment methods with us, if applicable.
  • Examples: Credit or debit card numbers.

• Inferences:Information we can determine or estimate about you based on information we collect about you.
  • Examples: Purchase preferences, characteristics, potential future purchase behavior.

• User-Generated Content:Information you post on the Services.
  • Examples: Comments or reviews about products.

• SMS Information:Information about Text Messages.
  • If you sign up for our text messaging program, cookies may be used to personalize your experience (e.g. send you personalized text messages such as shopping cart reminders).

2. How We Collect Your Information

We collect the information described above from many different sources. Sometimes, we collect information from you directly, like when you create an account or give us your credit card information to make a purchase. Other times, we collect information from third parties. The following explains a little more about how we get this information.

• Information You Give Us.If you create an account with our Services, make a purchase, fill out a survey, sign up for emails, enter a contest, or review a product, you give us identifiers, user-generated content, and/or financial information. Sometimes, you can choose not to give us information. For example, you don’t have to sign up for emails. But other times, we’ll need your information to be able to provide you with the Services. For example, we need your billing and shipping information when you make a purchase.
• Information We Collect Automatically.When you use our Services, we automatically collect some information, such as identifiers, geolocation information, commercial information, online activity, and inferences. We collect some of this information using cookies or web beacons. These are small data files that your computer stores with information about your online activity and how you use the Services. Sometimes we collect this information from your browser to help improve your experience with the Services, for example to keep track of items in your cart or remember your account preferences. You may have options to change your browser settings to choose how we can collect some of this information.
• Information from Social Media.Our Services may give you the option to connect your social media profile to the Services or your account. If you choose to do this, you give the social media site permission to share with us certain information about you, such as your email address and name.
• Information from Third Parties.We use Google Analytics to better understand how you use our Services. For more information, click here. We also use Salesforce Audience Studio to understand how you use our Services and to deliver more tailored marketing and promotions. For more information, click here. Other third parties also give us information about your online activity, and some identifiers.

3. How We Use Your Information

We use identifiers, commercial information, online activity, geolocation information, user-generated content, and financial information we collect for the following business purposes:

• Tailoring Your Experience with the Services
• Fulfilling Your Purchases
• Fulfilling Contests or Sweepstakes
• Customer Service
• Getting Your Feedback
• Improving Our Services
• Security or Fraud Prevention

We use identifiers, commercial information, geolocation information, online activity, and user-generated content for the following commercial purposes:

• Contacting You with Offers or Promotions
• Marketing and Advertising

We also use the information we collect through the Services for other purposes, with your consent. We may not always ask for your permission when we use user-generated content for advertising purposes. We recommend being careful not to post any sensitive or confidential information in user-generated content.

Sometimes we automatically use your information, for example, when we need to fulfill your order. Other times, we only use this information with your consent. For example, when you sign up for a contest or promotion, you consent to letting us use your information for that contest or promotion.